Slab Contrasted Imru 5 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Alumina' by Rafaeiro Typeiro (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logotypes, vintage, assertive, editorial, sporty, western, display impact, heritage feel, energetic italic, headline clarity, brand presence, bracketed, beaked, wedgey, ball terminals, chunky.
A heavy, right-leaning slab serif with compact, rounded interior shapes and a visibly calligraphic stress. Strokes are robust with moderate modulation, and the serifs read as chunky, slightly wedge-like slabs with soft bracketing and occasional beak-like terminals. The overall fit is open and generous, giving the letters a broad footprint, while curves (C, O, S) stay smooth and full. Lowercase forms show lively details such as ball-like terminals and a single-storey a, contributing to a rhythmic, slightly bouncy texture in text.
Best suited for display settings where its strong slabs and italic momentum can do the heavy lifting: headlines, posters, brand marks, packaging, and attention-grabbing editorial callouts. It can also work for short passages or pull quotes when set with comfortable leading, where its broad proportions and lively terminals maintain readability.
The type conveys a confident, old-style display energy—part editorial headline, part heritage poster. Its slanted stance and sturdy slabs give it a dynamic, forward-moving tone that feels bold and charismatic rather than delicate.
The design appears intended to deliver a bold slab-serif voice with an italic, poster-ready attitude—combining sturdy serifs and generous proportions with expressive terminals for distinctive, high-impact typography.
Numerals are sturdy and highly legible with rounded joins and prominent terminals that match the letterforms. The italic construction is consistent across caps, lowercase, and figures, producing an energetic line while maintaining a stable baseline and strong word shapes.