Script Pumow 2 is a bold, narrow, high contrast, italic, short x-height font.
Keywords: branding, packaging, social posts, posters, greeting cards, playful, handcrafted, friendly, whimsical, casual, brush lettering, casual elegance, personal tone, display impact, brushy, looping, bouncy, rounded, expressive.
This is a brush-pen script with connected, flowing letterforms and lively stroke modulation. Strokes taper into pointed terminals and swell through curves, creating a calligraphic rhythm with noticeable entry/exit swashes. The texture is smooth and inky, with rounded bowls and occasional sharp hooks, giving the alphabet a bouncy baseline feel and an informal, handwritten consistency. Capitals are taller and more gestural, often starting with a prominent lead-in stroke, while lowercase forms stay compact with tight counters and simplified joins.
This font works well for short to medium text where a warm, handmade voice is desired—logos, labels, product packaging, café-style menus, social media graphics, and posters. It also suits greeting cards and quotes, especially when paired with a simple sans for supporting copy.
The overall tone feels upbeat and personable, like quick brush lettering made for cheerful messaging. Its energetic loops and soft curves suggest a crafty, boutique sensibility rather than a formal invitation style, balancing charm with readability.
The design appears intended to emulate modern brush calligraphy in a clean, repeatable way, offering expressive movement and confident strokes while keeping letterforms legible in common display settings.
The numerals follow the same brush logic, mixing rounded forms with tapered ends, and they read best when given a bit of space. Some letters show distinctive looped descenders and hooked ascenders that add character, especially in repeated text, and the capitals create strong word-shape anchors in headlines.