Sans Normal Ohbug 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Shape' by Brink, 'Hando' by Eko Bimantara, 'Alexer' and 'Alexer Pro' by NicolassFonts, 'Gilmer' by Piotr Łapa, and 'Bassen' by SRS Type (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, punchy, modern, clean, high impact, bold clarity, approachable modernity, brand presence, rounded, geometric, compact, sturdy, soft corners.
A heavy, rounded sans with broad proportions and sturdy, low-detail construction. Curves are smooth and generously radiused, with terminals that read as cleanly cut rather than tapered. Counters stay open despite the weight, and the overall rhythm is even, producing strong, stable word shapes. Numerals match the letterforms in mass and simplicity, with clear, solid silhouettes suited to bold setting.
Best suited for display use where strong emphasis is needed: headlines, posters, brand marks, packaging, and short, high-impact statements. Its broad shapes and open counters help it remain readable at medium-to-large sizes, including on-screen graphics and wayfinding-style applications.
The tone is assertive and upbeat, combining the impact of a heavyweight headline face with approachable, rounded geometry. It feels contemporary and straightforward, emphasizing clarity and presence over nuance or delicacy.
The font appears designed to deliver maximum visual impact with a clean, contemporary voice—prioritizing bold legibility, smooth geometry, and a friendly, non-aggressive feel for modern commercial and editorial display settings.
The design maintains consistent stroke strength across curves and straight segments, creating uniform color in text. The round letters (like O/C/G) and single-storey lowercase forms contribute to a simple, friendly texture, while the weight gives it a poster-like authority.