Sans Superellipse Idnup 2 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Faculty' by Device, 'Allotrope' by Kostic, 'Karibu' by ROHH, 'Amsi Pro' and 'Sans Beam' by Stawix, and 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, logotypes, packaging, sports branding, punchy, playful, retro, sporty, friendly, impact, attention, branding, friendliness, display, rounded, blocky, compact, chunky, soft corners.
A heavy, rounded sans with block-like construction and softened corners throughout. Strokes stay broadly uniform, with minimal modulation and generously filled counters that keep the texture dense at display sizes. Curves lean toward squarish, superellipse-like bowls, while joins and terminals tend to be blunt and sturdy. The uppercase feels compact and monumental, and the lowercase shows a tall x-height with short extenders, reinforcing a tight, poster-forward rhythm.
This font is best suited to large sizes where its dense weight and rounded-rect geometry can project strongly—posters, headlines, event graphics, and punchy packaging. It can also work for logos and badges where a friendly, sporty presence is desirable, but it will be most effective when used sparingly rather than for extended reading.
The overall tone is bold and upbeat, with a slightly retro, athletic energy. Its chunky forms and rounded rectangles read as approachable rather than severe, giving it a friendly, attention-grabbing voice suited to headlines and branded statements.
The likely intention is to deliver maximum impact with a soft-edged, geometric voice—combining bold, condensed-looking presence with rounded, superellipse-style forms for a modern-retro feel.
The design’s geometry favors squared-off rounds, which creates strong silhouettes and a consistent, cohesive pattern in lines of text. Spacing appears geared toward impactful display setting, where the dense color and simplified detailing remain clear and assertive.