Sans Normal Uhrid 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Benton Sans' and 'Benton Sans Std' by Font Bureau; 'Franklin Gothic', 'ITC Franklin', and 'ITC Franklin Gothic LT' by ITC; 'Latino Gothic' by Latinotype; 'News Gothic No. 2' by Linotype; and 'Franklin Gothic' and 'News Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, neutral, modern, clean, utilitarian, friendly, clarity, versatility, modern utility, neutral voice, geometric, even rhythm, open counters, crisp terminals, balanced.
A clean, modern sans with largely geometric construction and smooth, continuous curves. Strokes are even and consistent, with crisp, straight terminals and minimal modulation, giving the letterforms a clear, matter-of-fact presence. Round glyphs read as near-circular with open counters, while straight-sided forms keep a stable, vertical stance; overall spacing and rhythm feel balanced and legible in continuous text.
Works well for on-screen UI and product copy where consistent letterforms and steady texture support quick scanning. It also suits general-purpose editorial text, documentation, and presentations, and can scale up effectively for labels and straightforward signage where clarity is the priority.
The tone is neutral and contemporary, with a practical clarity that feels approachable rather than stark. Its straightforward shapes and even color create a dependable voice suited to everyday communication and interface-like contexts.
The design appears aimed at a versatile, general-purpose sans that stays out of the way while maintaining clear forms and predictable rhythm across uppercase, lowercase, and figures.
Curves and joins are handled cleanly, producing a tidy texture in paragraphs. Numerals and capitals carry a solid, signage-like clarity, while the lowercase maintains an uncomplicated, readable flow.