Sans Normal Buloh 3 is a regular weight, normal width, low contrast, upright, tall x-height font.
Keywords: ui text, body text, signage, forms, presentations, clean, modern, neutral, friendly, utilitarian, readability, versatility, clarity, neutrality, functional tone, humanist, open apertures, generous counters, soft curves, clear numerals.
A clean sans with softly rounded curves and slightly humanist construction. Strokes are even and steady, with open apertures and generous counters that keep letters clear at text sizes. Proportions feel a touch tall, with compact ascenders and a prominent lowercase presence, while capitals remain straightforward and balanced. Details are restrained: terminals are mostly clean-cut, joins are smooth, and numerals are simple, legible forms with consistent rhythm.
This font suits interface copy, product UI, and documentation where clean rhythm and quick character recognition matter. It also works well for general-purpose body text, captions, and wayfinding-style signage thanks to its open forms and restrained detailing.
The overall tone is modern and neutral with a mild friendliness from the rounded geometry and open forms. It reads as practical and unobtrusive, aiming for clarity rather than personality-heavy styling.
The design appears intended as a versatile everyday sans that prioritizes readability and consistent texture across long passages. Its measured, uncomplicated shapes suggest a focus on broad usability across both display sizing and continuous reading contexts.
The lowercase shows a clear distinction between similar shapes (for example, the simple l, i, and j forms) and maintains consistent spacing and color in the sample paragraph. Curved letters stay smooth and stable, and the set avoids sharp or decorative features, reinforcing a straightforward editorial feel.