Sans Normal Imrih 16 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, children’s, branding, playful, friendly, chunky, bouncy, retro, playfulness, approachability, high impact, retro charm, rounded, soft, puffy, blobby, compact.
A heavy, rounded sans with inflated, pillow-like strokes and generously curved corners throughout. The letterforms are built from smooth, continuous curves with minimal modulation, producing solid black shapes and a soft silhouette. Counters are small and often circular or teardrop-like, and several joins pinch slightly where strokes meet, adding a bouncy, hand-shaped feel. Spacing appears sturdy and compact in text, with broad bodies and simplified apertures that prioritize bold shape over fine detail.
Best suited to display typography such as headlines, posters, packaging, and bold branding where its soft, chunky shapes can carry the tone. It can work well for children’s products, playful events, and informal social graphics, and is most effective at larger sizes where counters and openings remain clear.
The font reads as cheerful and approachable, with a toy-like softness and an easygoing rhythm. Its chunky, rounded forms give it a warm, informal personality that feels retro and fun rather than strict or corporate.
The design appears intended to deliver maximum impact with friendly, rounded geometry—prioritizing bold silhouette, softness, and approachability for display-oriented settings.
Distinctive details include circular i/j dots, an open, curled tail on the uppercase Q, and rounded, simplified numerals with strong, iconic silhouettes. At smaller sizes the tight counters and closed apertures can reduce clarity, while at display sizes the characterful shapes are highly legible and attention-grabbing.