Sans Superellipse Asbus 3 is a light, very narrow, low contrast, upright, normal x-height font visually similar to 'Futura Now' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, clean, minimal, modern, technical, elegant, space saving, modern branding, clean display, systematic geometry, condensed, monolinear, rounded corners, tall, airy.
A tall, condensed sans with monolinear strokes and rounded-rectangle construction in curved letters. Curves stay tight and controlled, with soft corners and narrow apertures that keep counters compact. Verticals dominate the rhythm, while diagonals (A, V, W, X) are crisp and straight, maintaining an even, disciplined texture. The lowercase features a simple, single-storey a and g, short crossbars, and compact bowls that read consistently across the set.
Best suited to display settings where a sleek, space-saving voice is needed—such as headlines, posters, packaging, and brand wordmarks. Its condensed proportions also work well for signage or UI labels when horizontal space is limited, provided sizes remain large enough to preserve clarity.
The overall tone is restrained and contemporary, balancing a slightly engineered, technical feel with a refined lightness. Its narrow, upright stance gives it a poised, orderly presence that can feel both modernist and subtly Art-Deco-adjacent.
The design appears intended to provide a streamlined, contemporary sans optimized for compact setting and strong vertical rhythm. Its rounded-rectilinear curves suggest an aim for modern neutrality with a gently distinctive geometric signature.
Numerals follow the same condensed, rounded logic, with open, simplified shapes that align visually with the uppercase. Spacing and stroke consistency create a clean, linear flow in text, with a distinct vertical emphasis.