Sans Normal Pemim 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Matt' by Fontfabric; 'Equip' and 'Galvani' by Hoftype; 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', and 'Avenir Next Thai' by Linotype; and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, friendly, playful, chunky, retro, confident, impact, approachability, retro feel, high visibility, rounded, soft corners, bulky, compact counters, heavy terminals.
This typeface is a heavy, rounded sans with broad proportions and softly squared curves. Strokes are consistently thick with minimal modulation, and corners are eased rather than sharp, giving shapes a molded, cushiony feel. Counters are relatively small for the weight, with round and oval bowls that stay open enough for display use. Terminals tend to finish bluntly, and diagonals (as in V, W, X, and Y) are wide and stable, reinforcing a solid, blocky texture across words.
It performs best in display contexts such as posters, large headlines, storefront or event signage, and bold brand marks where its rounded mass and wide stance can carry from a distance. It also suits packaging and social graphics that want a cheerful, chunky voice and strong visual impact.
The overall tone is friendly and approachable, with a playful, retro-leaning heft that feels bold without becoming aggressive. Its rounded geometry and chunky rhythm suggest casual confidence—well-suited to attention-grabbing messages that should feel welcoming rather than formal.
The design appears intended to deliver maximum presence with a warm, rounded personality—combining thick, stable strokes with softened corners to create a bold, approachable sans for expressive display typography.
The lowercase shows simplified, sturdy constructions (notably single-storey-style forms where applicable) and a strong baseline presence; punctuation and figures share the same rounded, weighty logic, helping mixed-case setting feel cohesive. In longer lines, the dense blackness can build quickly, so spacing and size will strongly influence readability.