Sans Normal Indif 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Gezart' by Ani Dimitrova, 'Muller Next' by Fontfabric, and 'Plau Redonda' by Plau (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, chunky, retro, loud, impact, approachability, display clarity, retro flavor, brand voice, rounded, blunt, soft corners, geometric, compact counters.
A heavy, rounded sans with broad proportions and softly squared terminals. Strokes maintain an even, low-contrast weight, while bowls and rounds lean on geometric construction with slightly flattened curves that keep shapes stable at large sizes. Counters are relatively compact for the weight, giving letters a dense, poster-like texture; apertures are generally modest, and joins are smooth and sturdy. The lowercase is straightforward and uncluttered, with simple one-storey forms where applicable and a clean, vertical stance that prioritizes bold silhouettes over fine detail.
Best suited to headlines, posters, signage, and branding where a strong, friendly presence is desired. It works especially well for packaging and promotional graphics that benefit from rounded, approachable shapes and high visual impact. For longer passages, it is most effective at larger sizes or in short bursts where its dense texture remains comfortable to read.
The overall tone is upbeat and approachable, with a chunky friendliness that feels confident rather than formal. Its inflated, rounded geometry suggests a retro-pop sensibility and a cheerful, advertising-forward energy. The density and blunt endings add a sense of impact and immediacy, making the voice feel loud, fun, and personable.
The design appears aimed at delivering maximum impact with an inviting, geometric softness—combining stout, stable forms with rounded corners to keep the tone approachable. It prioritizes bold legibility and a distinctive silhouette for display settings, while maintaining a simple, consistent construction that holds together across letters and numerals.
Spacing and rhythm read as tight and cohesive in text, creating a strong block of color that emphasizes headings and short statements. The figures are robust and highly graphic, matching the letterforms with consistent weight and similarly rounded geometry. The design favors clear, simple silhouettes over open interior space, which reinforces its bold, headline-oriented character.