Sans Normal Omkeb 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink, 'Goga' by Narrow Type, 'Core Sans A' and 'Core Sans AR' by S-Core, and 'Artico' and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, clean, energetic, impact, clarity, modernity, approachability, geometric, rounded, compact joins, open counters, even color.
A heavy, geometric sans with smooth circular and elliptical bowls, straight-sided stems, and consistently blunt terminals. Curves are full and round (notably in O/C/G/Q and the lowercase o/e), while diagonals in A/V/W/X/Y are sturdy and broadly set, producing an even, dark typographic color. The lowercase shows a single-storey a and g with rounded forms and simple, compact joins; counters remain fairly open despite the weight. Numerals are similarly robust and rounded, with simple, high-clarity shapes that match the overall rhythm.
This design is well suited to headlines, posters, and short-to-medium display copy where a strong, even presence is needed. It can also work effectively in branding, packaging, and signage systems that benefit from a clear, contemporary sans with rounded geometry and high visual impact.
The overall tone is contemporary and straightforward, projecting confidence and approachability rather than delicacy. Its dense, even strokes and rounded geometry give it a friendly, modern feel suited to bold messaging and clear, no-nonsense communication.
The letterforms appear designed to deliver a bold, modern sans voice with geometric clarity and an even, high-contrast-free texture. The emphasis on rounded bowls, blunt terminals, and sturdy diagonals suggests an intention toward legibility and impact in prominent, attention-getting settings.
The forms prioritize uniformity and stability, with minimal stroke modulation and clean internal spacing for a strong, consistent texture in blocks of text. At larger sizes the geometric construction reads especially clearly, and the wide stance helps headings feel expansive without relying on ornament.