Sans Rounded Ugpa 14 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' and 'Artegra Soft' by Artegra (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, approachable, chunky, retro, approachability, display impact, brand warmth, clarity, rounded, soft, bubbly, stout, smooth.
This typeface uses heavy, rounded strokes with smooth joins and soft terminals throughout, producing a compact, cushioned silhouette. Letterforms are broadly proportioned with generous curves, large counters, and a consistent stroke presence that keeps texture even in dense settings. Corners are fully radiused and curves are emphasized over straight edges, giving both uppercase and lowercase a unified, streamlined rhythm. Numerals follow the same rounded construction, with simple, open shapes that read clearly at display sizes.
It performs best in display contexts such as headlines, logos, packaging, posters, and friendly signage where its soft, substantial forms can be appreciated. The even texture and rounded shapes also suit UI labels and short callouts, especially where a welcoming tone is desired.
The overall tone is warm and upbeat, leaning toward a casual, modern-retro friendliness rather than a formal or technical voice. Its soft geometry and substantial weight feel inviting and confident, making text appear bold without becoming aggressive. The rounded forms add a touch of whimsy that suits informal messaging and brand-forward applications.
The likely intention is to provide a sturdy, highly legible rounded sans that communicates friendliness and modern character in branding and display typography. Its emphasis on soft geometry and consistent stroke presence suggests it was drawn to feel approachable while still delivering strong visual impact.
The design favors smooth continuity and wide internal spacing, which helps maintain legibility in short strings and headlines. The sample text shows a strong, even color and a stable baseline, with rounded details remaining consistent across curves, diagonals, and bowls.