Sans Normal Ammij 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Sixta' by Hoftype, 'Express 18' by Kosinsky, 'Interval Next' by Mostardesign, and 'Arbeit Pro' by Studio Few (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, utilitarian, clarity, impact, neutrality, modernity, rounded, geometric, open, high legibility, plainspoken.
A heavy sans with broad proportions and a largely geometric construction. Curves are smooth and even, with round bowls and a near-circular O, while straight stems stay sturdy and consistent. Terminals are clean and mostly horizontal/vertical, keeping the silhouette crisp despite the weight. Counters remain relatively open for the style, helping letters like a, e, and s stay clear at display sizes, and the numerals share the same robust, rounded rhythm.
This font works best in headlines and short-to-medium display text where its broad, heavy shapes can carry impact without losing clarity. It’s also well suited to branding, packaging, and signage that benefits from a straightforward, highly legible sans with a contemporary voice.
The overall tone is modern and direct, with a friendly solidity rather than sharp aggression. Its wide stance and smooth curves read as approachable and contemporary, suited to messaging that wants to feel confident and uncomplicated.
The design appears intended as a dependable, general-purpose display sans: strong presence, clear letterforms, and a neutral geometric foundation that adapts easily to many modern layouts.
Spacing and letterfit appear generous, which reinforces readability and a stable texture in lines of text. The design favors simple, familiar forms over stylization, producing a consistent, workmanlike color across mixed-case and figures.