Sans Normal Usnew 7 is a regular weight, normal width, high contrast, italic, normal x-height font.
Keywords: editorial, headlines, magazine, branding, posters, elegant, refined, airy, classic, italic voice, display elegance, modern refinement, dynamic emphasis, calligraphic, slanted, chiseled, crisp, lithe.
A sharply slanted italic with high-contrast strokes and a clean, serifless finish. Curves are smooth and slightly tapered, with pointed terminals and occasional beak-like endings that give letters a crisp, chiseled look. Uppercase forms feel narrow and upright in structure despite the slant, while lowercase shows more movement and asymmetry (notably in the looped descenders and single-storey forms). Numerals follow the same contrast and italic rhythm, with light hairlines and more substantial diagonals creating a lively, slightly variable texture across lines.
This style is well-suited to editorial headlines, magazine pull quotes, fashion or lifestyle branding, and display typography where contrast and slant can be appreciated. It can also work for short italic emphasis in premium layouts, especially where a crisp, elegant texture is desired over dense body-copy neutrality.
The overall tone is refined and fashion-forward, with an editorial sophistication that reads as confident and polished. Its pronounced slant and high contrast add drama and speed, suggesting a premium, curated voice rather than an everyday utilitarian one.
The design appears intended to deliver an italic voice with high-contrast sophistication while maintaining a clean, sans-like terminal treatment. It aims to combine calligraphic energy and modern minimalism to produce a distinctive, upscale texture for display and emphasis.
The spacing and rhythm create a light, airy color at text sizes, with sharper joins and diagonals standing out in words. Descenders and swash-like hooks (such as on the y and g) add distinctive motion, while the lack of true serifs keeps the silhouette clean and modern-leaning.