Sans Normal Selaf 1 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, ui text, children’s, headlines, friendly, casual, playful, approachable, clean, approachability, readability, modern casual, friendly branding, rounded, soft, monoline, humanist, open counters.
A rounded, monoline sans with softly modeled strokes and gently curved terminals. The forms favor circular and oval construction with open apertures, giving letters a clear, airy interior space. Uppercase shapes are simple and steady, while the lowercase introduces a slightly more human, hand-drawn rhythm through subtle irregularities and rounded joins. Numerals match the same soft geometry, with smooth curves and straightforward silhouettes that keep color even in text.
Well suited to friendly branding, packaging, posters, and short-to-medium UI or web text where an approachable voice is desired. It also fits educational or kid-oriented materials thanks to its rounded, readable shapes, while remaining clean enough for general-purpose headings and captions.
The overall tone is warm and informal, with a lighthearted friendliness that feels modern and unpretentious. Its rounded edges and relaxed proportions read as approachable and conversational rather than strict or technical.
The design appears intended to deliver a simple, contemporary sans with a softer, more personable character, balancing clarity with an easygoing, playful feel for everyday communication.
Round dots and punctuation, smooth bowls, and consistently softened corners help maintain a cohesive texture across mixed-case text. The letterforms avoid sharp angles and heavy modulation, which supports a calm, even typographic color at reading sizes.