Sans Normal Sekor 4 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, packaging, signage, headlines, friendly, clean, modern, approachable, playful, approachability, legibility, modern neutrality, soft minimalism, everyday utility, rounded, soft terminals, open counters, even color, geometric.
A rounded sans with smooth, monoline strokes and consistently softened corners throughout. Proportions lean geometric, with circular bowls and open apertures that keep counters airy and readable. Terminals are blunt and gently rounded rather than sharply cut, giving letters a polished, contemporary feel. Uppercase forms are steady and simple, while lowercase keeps a tidy rhythm with clear distinctions (notably the single-storey shapes and straightforward joins). Numerals follow the same rounded construction, producing an even typographic color in text.
Well-suited for UI labels and product interfaces where a friendly, unobtrusive voice is needed, as well as branding and packaging that benefit from rounded modernity. It also works for short headlines and signage where clean shapes and open counters support quick recognition.
The overall tone is friendly and easygoing, balancing a modern, utilitarian clarity with a mild playfulness from the rounded finishes. It feels approachable and non-technical, suited to designs that want to appear welcoming without becoming informal or quirky.
The design appears intended to provide a contemporary, approachable sans for everyday communication, using rounded terminals and geometric structure to create a calm, accessible texture. The goal reads as versatile readability with a softer personality than a strictly technical grotesk.
Round forms like C, O, and S read smoothly and consistent in curve tension, and diagonals (V, W, X, Y) maintain the same soft edge treatment as verticals and horizontals. The set favors clarity over stylized idiosyncrasies, keeping shapes familiar and broadly legible across sizes.