Slab Normal Yimy 7 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, logos, friendly, retro, chunky, confident, playful, impact, approachability, display clarity, retro flavor, brand presence, soft serifs, rounded corners, ink-trap feel, compact spacing, sturdy.
A heavy, dark slab serif with soft, rounded terminals and squared, blocky construction. Strokes are consistently thick with minimal modulation, and the slab serifs read as broad, blunt feet that often blend smoothly into stems. Counters are generous but tightened by the weight, producing compact apertures and a dense color on the page. The lowercase shows simple, workmanlike forms with a two-storey “a,” a single-storey “g,” and sturdy, geometric bowls; joins and corners are subtly rounded for a friendlier silhouette.
This style is well suited to headlines, posters, and short blocks of copy where a bold, friendly slab texture is desirable. It can work effectively for packaging, signage, and logo/wordmark applications that need high visual presence and a retro-leaning character.
The overall tone is bold and approachable, with a distinctly retro, poster-like presence. Its rounded slabs and chunky rhythm feel playful and welcoming rather than formal, projecting confidence and a touch of Americana-style display energy.
The design appears intended to deliver maximum impact with a sturdy slab foundation, softened by rounded corners and broad terminals for approachability. It prioritizes bold readability and a strong, consistent typographic color for attention-grabbing display use.
At text sizes the weight produces strong impact and a slightly compressed interior whitespace, while larger sizes emphasize the soft, cushiony slab shapes and the consistent, even texture across lines. Numerals match the same chunky, rounded-rectangle logic for clear, emphatic figures.