Serif Normal Buraj 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Equip Slab' by Hoftype, 'LFT Etica Sheriff' by TypeTogether, and 'Gonia' by Typogama (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, retro, robust, playful, confident, attention, warmth, nostalgia, impact, branding, rounded serifs, soft corners, bracketed, bulky, compact counters.
A heavy, display-leaning serif with rounded, bracketed terminals and softly squared corners throughout. Strokes are full and even, with moderate modulation that reads more as shaping than calligraphic contrast. The letterforms are wide and sturdy, with compact internal counters and a notably substantial footprint on the baseline. Serifs are short and cushioned rather than sharp, giving the font a smooth, chunky texture and a steady rhythm across words.
Works best for short-form typography such as headlines, posters, packaging fronts, logos/wordmarks, and signage where a strong, friendly serif presence is desired. It can also suit editorial display applications like section openers or pull quotes, especially when paired with a simpler text face for body copy.
The overall tone is warm and approachable, with a distinctly vintage, poster-like presence. Its chunky serifs and rounded joins create a friendly, slightly whimsical feel while still projecting confidence and solidity. The texture suggests classic print ephemera—headlines, storefront signage, and bold editorial callouts.
The design appears intended to deliver a bold, attention-getting serif with softened edges for approachability. By combining substantial weight, wide proportions, and rounded serif treatment, it aims to balance assertive impact with a nostalgic, inviting character suitable for branding and display typography.
The dark color and tight-looking interior spaces make the face most comfortable at larger sizes, where the rounded details and serifs can read clearly. Uppercase forms feel particularly blocky and emphatic, while lowercase maintains the same stout construction for a consistent, punchy voice.