Sans Normal Apkot 18 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui, branding, signage, headlines, editorial, modern, neutral, friendly, clean, straightforward, clarity, simplicity, versatility, readability, neutrality, geometric, rounded, open apertures, unadorned.
A geometric-leaning sans with smooth, circular curves and largely even stroke weight throughout. Proportions run on the broad side, with generous counters and clear apertures that keep words airy in text. Terminals are crisp and mostly horizontal/vertical, and the overall rhythm is steady and uncluttered, emphasizing simple, well-balanced forms.
Well-suited to UI and product interfaces, brand systems that want a modern but non-stylized voice, and editorial or marketing layouts where clarity and calm neutrality are priorities. It also works well for signage and informational graphics thanks to its open counters and steady spacing, and it scales comfortably for headings and short paragraphs.
This font feels clean, neutral, and contemporary, with an easygoing friendliness that comes from its rounded construction and open shapes. The tone is practical and approachable rather than expressive or ornamental, making it read as modern and straightforward.
The design appears intended to provide a dependable, general-purpose sans with minimal stylistic distraction. Its rounded geometry and open interior spaces suggest a focus on clarity and consistency across both display sizing and longer text.
Uppercase forms read especially clean and geometric, while lowercase maintains straightforward, single-storey shapes that keep texture smooth in running text. Numerals match the same rounded, even-weight construction, supporting consistent typographic color in mixed alphanumeric settings.