Sans Normal Asmud 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Algoria' by Sealoung (names referenced only for comparison).
Keywords: ui text, body text, signage, branding, editorial, neutral, modern, clean, friendly, utilitarian, legibility, versatility, neutrality, modernity, clarity, geometric, rounded, even, crisp, open.
A clean sans with predominantly circular and elliptical construction, featuring smooth, continuous curves and straight terminals. Strokes are even and consistent, with broad counters and open apertures that keep letters clear at text sizes. Proportions feel balanced and mainstream, with a steady rhythm across the alphabet and straightforward, unembellished forms in both uppercase and lowercase. Numerals are simple and legible, matching the same rounded, even-stroke logic.
Well-suited to interface typography, product copy, and general-purpose editorial text where clarity and an even typographic color are priorities. Its open forms and straightforward numerals also fit wayfinding, labels, and simple brand systems that need a modern, dependable sans.
The overall tone is neutral and contemporary, leaning friendly due to its rounded bowls and open shapes. It reads as calm and practical rather than expressive, with a familiar, accessible voice that stays out of the way.
Designed to be a versatile, broadly applicable sans that prioritizes legibility and consistency. The geometric underpinnings and restrained detailing suggest an intention to provide a modern, neutral workhorse for both display lines and continuous reading.
Round letters (like O/C/G) stay notably smooth and regular, while joins and shoulders maintain a consistent curvature, supporting an even texture in paragraphs. The punctuation and spacing in the sample text suggest a clear, uncluttered reading pattern with no ornamental distractions.