Sans Normal Adgom 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Jindo' by Nine Font, 'Pragmatica' by ParaType, and 'Loew' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, signage, sporty, modern, confident, dynamic, direct, emphasis, motion, impact, modernity, clarity, geometric, clean, oblique, open counters, rounded.
A slanted, heavy sans with clean, geometric construction and rounded curves. Strokes are broadly uniform with minimal contrast, producing solid color and even texture in lines of text. Counters are open and straightforward, and bowls (such as in B, P, and R) are compact but clear. Terminals are mostly blunt and unadorned, with occasional subtle rounding; diagonals in letters like K, V, W, X, and Y are crisp and decisive. Numerals follow the same sturdy, oblique rhythm, with simple, readable forms and stable proportions.
This font performs best in short to medium-length settings where impact and immediacy matter—headlines, posters, brand marks, and sports-oriented graphics. Its sturdy shapes and open counters also suit display signage and UI callouts where a bold, slanted emphasis is desired.
The overall tone is energetic and assertive, with an oblique stance that reads as active and forward-moving. Its bold, simplified shapes feel contemporary and practical rather than decorative, giving it a confident, no-nonsense voice.
The design appears intended to provide a contemporary, high-impact italic sans that stays clean and legible while conveying motion. It prioritizes consistent geometry and strong presence, aiming for a versatile display voice that can carry branding and promotional typography.
In the sample text, the font maintains a consistent slant and strong baseline rhythm, creating a dense but controlled typographic color. Rounded letters like O and Q stay smooth and balanced, while characters with joins and diagonals retain clarity at larger sizes. The italics are true oblique forms rather than calligraphic, reinforcing a technical, modern feel.