Sans Normal Pegus 2 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, chunky, retro, bold, impact, approachability, playfulness, retro flavor, headline clarity, rounded, soft corners, heavy terminals, compact counters, lively.
A heavy, rounded sans with generous curves, softened corners, and broad, cushiony strokes. The forms are built from simple geometric masses with minimal contrast, producing compact counters and sturdy, stable silhouettes. Letterfit feels slightly irregular and organic rather than mechanically uniform, with wide bowls and blunt terminals that keep the texture dense and punchy in text. Numerals and capitals share the same full-bodied construction, emphasizing smooth arcs over sharp joins.
Best suited to display roles such as headlines, posters, packaging, and bold brand marks where strong presence and readability at size are priorities. It also works well for signage and short callouts where a friendly, attention-getting tone is desired.
The overall tone is friendly and informal, with a cheerful, slightly retro display energy. Its chunky shapes read as approachable and fun rather than technical, lending a warm personality to headlines and short messages.
This design appears intended to deliver maximum visual impact with a soft, approachable character—combining geometric roundness with sturdy weight for confident, playful display typography.
Because of the tight internal spaces and thick joins, the face gains impact at larger sizes but can look dense when set in long passages or at small sizes. The rounded geometry and softened corners keep it from feeling aggressive despite its weight.