Sans Superellipse Jimip 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Whitney' by Hoefler & Co., 'Trade Gothic Next' and 'Trade Gothic Next Soft Rounded' by Linotype, 'Trade Gothic Display' by Monotype, and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, chunky, playful, approachable, impact, approachability, retro charm, display clarity, brand presence, rounded, soft-cornered, compact, sturdy, bouncy.
A heavy, rounded sans with broad strokes and softly squared curves that read like superelliptical forms. Terminals are blunt and smooth, counters are relatively compact, and the overall color is dense and even. The lowercase shows a simple, single-storey construction with minimal differentiation between straight and curved strokes, giving the text a cohesive, blocky rhythm. Figures are similarly stout and rounded, designed to match the letters’ compact proportions and solid presence.
Best suited to headlines and display sizes where its dense weight and rounded geometry can deliver immediate impact. It works well for branding, packaging, and signage that aims for a friendly, nostalgic, or playful voice. In longer passages, it’s most effective when set with generous size and spacing to keep the compact counters feeling open.
The tone is warm and approachable, with a distinctly chunky, retro flavor. Its rounded geometry and slightly bouncy shapes create an informal confidence that feels friendly rather than austere. The overall impression is energetic and bold without relying on sharp angles or high contrast.
The design appears intended as a high-impact, friendly display sans that combines strong mass with soft, rounded geometry. It prioritizes recognizability and a cohesive, bold texture, aiming for a retro-leaning charm that remains clean and contemporary in construction.
In text, the tight counters and thick joins emphasize a strong, poster-like texture, especially in dense settings. The rounded corners and squarish bowls keep letterforms stable and grounded, while subtle width differences add a hand-cut, display-oriented liveliness. Short stems and sturdy shapes prioritize impact over delicate detail.