Sans Normal Periv 2 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, logos, children’s media, playful, friendly, chunky, retro, punchy, impact, approachability, display emphasis, retro warmth, brand friendliness, rounded, soft corners, bulbous, bouncy, compact counters.
A heavy, rounded sans with soft, swollen curves and blocky geometry. Strokes maintain an even thickness and terminate in broadly rounded ends, giving letters a dense, cushioned silhouette. Counters are relatively small and often circular or oval, while joins and shoulders are smoothly blended for a continuous, molded feel. Uppercase forms are sturdy and squat, and the lowercase repeats the same rounded construction with simple, single-storey shapes (notably for a, g) and a prominent, circular dot on i/j. Numerals follow the same chunky, rounded logic with compact interior spaces.
Best suited to display settings where maximum presence and approachability are desired—posters, large headlines, branding marks, packaging, signage, and playful editorial callouts. It can work in short bursts of text, but the dense counters and heavy color favor larger sizes and generous spacing for comfortable reading.
The overall tone is cheerful and approachable, with a toy-like, headline-friendly boldness. Its rounded massing and soft corners read as welcoming and slightly retro, lending an informal, upbeat voice rather than a technical or minimalist one.
The design appears intended to deliver high-impact display typography with a warm, inviting personality. By emphasizing rounded construction and compact counters, it aims for a bold, friendly voice that feels contemporary yet reminiscent of classic soft display sans styles.
The font’s visual rhythm is driven by large black shapes and tight internal apertures, which increases impact at larger sizes and creates a strong, poster-like texture in paragraphs. Rounded punctuation and dots further reinforce the soft, friendly character.