Sans Normal Pekoh 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'CF Mod Grotesk' by Fonts.GR, 'FS Koopman' by Fontsmith, 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, impactful, sporty, attention grabbing, approachability, modern simplicity, high impact, rounded, soft corners, compact bowls, heavy terminals, open counters.
A heavy, rounded sans with broad proportions and a sturdy, even stroke. Curves are built from smooth, circular forms with softened corners, while verticals and horizontals stay clean and blunt-ended. Counters are generally open and generously sized for the weight, with compact bowls on letters like B, P, and R, and a simplified, geometric feel throughout. Lowercase forms read straightforward and sturdy, with a single-storey a, a compact e, and a simple, hookless-looking f, reinforcing a plainspoken, contemporary construction.
This font is well suited to headlines, short statements, and large-format typography where a strong silhouette and quick recognition matter. It will work well for branding, packaging, and signage that benefits from a friendly but assertive voice, especially in contemporary or sporty visual systems.
The overall tone is bold and approachable, with a friendly softness that keeps it from feeling aggressive. Its wide stance and rounded geometry give it a modern, energetic character that suits upbeat and attention-seeking typography.
The design appears intended to deliver maximum visual impact while staying approachable, using rounded geometry and clear, simplified shapes to remain legible at large sizes. It prioritizes bold presence and a consistent, modern texture for display-driven applications.
Spacing appears comfortable for display use, and the rhythm is consistent across capitals, lowercase, and numerals. The numerals match the letterforms’ rounded, blocky logic, producing a cohesive, poster-ready texture in longer lines.