Sans Other Ursy 7 is a bold, narrow, low contrast, italic, normal x-height font.
Keywords: sports branding, racing graphics, esports, headlines, posters, futuristic, sporty, tech, dynamic, aggressive, speed, impact, modernity, technical feel, branding, squarish, oblique, angular, rounded corners, geometric.
A condensed, forward-leaning sans with a squared, geometric skeleton and softened corners. Strokes are monolinear and end in clean, clipped terminals, with many forms built from straight segments and shallow curves that read as chamfered rather than fully rounded. Counters tend to be rectangular or slit-like, and several characters use distinctive breaks and notches (notably in S-like curves and diagonals), giving the design a constructed, engineered feel. Numerals and capitals maintain a consistent rightward slant and a tightly packed rhythm, while the lowercase remains compact with simplified joins and minimal modulation.
Best suited to high-impact display settings such as sports identities, racing-themed graphics, esports team marks, event posters, packaging, and tech-forward UI headings. It can also work for short callouts, captions, and labels where a condensed, energetic voice is desired.
The overall tone is fast and performance-oriented, evoking motorsport graphics, sci‑fi interfaces, and contemporary athletic branding. Its angular construction and forward slant create a sense of speed and urgency, while the squared proportions keep it technical and controlled.
The letterforms appear designed to communicate speed and precision through an oblique stance, compact widths, and a deliberately engineered, modular construction. The consistent monolinear strokes and squared counters suggest an intention to perform strongly in branding and headline contexts where a modern, action-oriented aesthetic is the priority.
The design emphasizes legibility through strong silhouettes and open interior shapes despite the condensed width. Several glyphs lean into stylization—particularly the zig-zag Z, the notched S, and the angular K/W/X—so the font reads more as a display face than a neutral text workhorse.