Sans Normal Edrik 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, editorial, presentations, branding, packaging, friendly, informal, modern, approachable, casual, warmth, motion, readability, modernity, approachability, slanted, rounded, soft, open, lively.
A slanted sans with rounded construction and smooth, low-contrast strokes. Curves are generously open and the terminals tend to be softly finished, giving letters a clean, flowing silhouette rather than sharp cuts. Proportions feel slightly humanist in rhythm, with varied letter widths and ample internal space that keeps counters clear in both uppercase and lowercase. Numerals follow the same smooth, slightly angled logic, with simple, legible shapes and consistent stroke thickness.
Well-suited to interface labels and product copy where a warm, modern tone is needed without sacrificing readability. It can work for editorial sidebars, presentations, and light branding—especially for lifestyle, tech, or consumer applications that benefit from an approachable voice. The italicized stance also makes it useful for emphasis, pull quotes, and energetic headings.
The overall tone is easygoing and contemporary, with a friendly, conversational feel. Its slant adds momentum and a sense of motion, making text feel energetic without becoming aggressive or overly stylized.
The font appears designed to provide a contemporary sans voice with added movement and friendliness, combining clean geometry with softened terminals and open counters for comfortable reading. The goal seems to be a versatile text-and-display companion that feels informal yet controlled.
The design balances clarity with personality: round forms stay smooth and even, while diagonals and joins keep a subtle handwritten cadence. It reads cleanly in continuous text, but the slant and width variety also make it distinctive in short phrases and headings.