Serif Flared Umre 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: editorial, books, headlines, branding, packaging, classic, authoritative, literary, formal, readability, tradition, durability, clarity, carved, ink-trap like, robust, compact, texty.
A serif with subtly flared stroke endings and low-contrast strokes, giving the letterforms a carved, slightly calligraphic finish without becoming delicate. Proportions are steady and fairly compact, with a robust presence in both text and display sizes. The lowercase is workmanlike and readable, while the capitals feel formal and weighty; numerals are similarly solid, with clear, traditional silhouettes.
Well suited to editorial typography such as magazines, newspapers, and long-form articles, where a firm serif texture helps guide the eye. It also fits book typography, academic or legal materials, and brand systems that want a traditional, trustworthy tone. The strong caps and numerals make it usable for headings, pull quotes, and data or pagination where a classic serif presence is desired.
This typeface conveys a confident, editorial tone with a touch of old-style gravitas. Its flared terminals and sturdy rhythm feel traditional and authoritative rather than flashy, making it read as calm, serious, and composed.
The design appears intended for reliable reading with a classic serif voice, using flared terminals to add warmth and structure without increasing contrast. It prioritizes steady rhythm, clear word shapes, and a serious typographic color suited to continuous text.
The flaring at terminals and the squared-off, sturdy serifs create a slightly chiseled impression, keeping curves and joins crisp while maintaining an even overall color. In the sample text, it holds together cleanly at large sizes with a stately, conventional cadence.