Sans Normal Afkur 25 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'BF Garant Pro' by BrassFonts, 'Aribau Grotesk' by Emtype Foundry, 'Glence' by Nine Font, 'Carbona' by Plau, 'Segment' by Typekiln, and 'Friends' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, modern, clean, friendly, dynamic, neutral, readability, contemporary tone, efficient emphasis, versatility, slanted, humanist, open apertures, rounded, soft terminals.
This is a slanted sans with smooth, rounded curves and a steady, low-contrast stroke. Letterforms lean consistently, with open counters and generous apertures that keep shapes clear at text sizes. Curved characters (C, G, O, S) feel circular and even, while diagonals (K, V, W, X, Y) are crisp and energetic without becoming sharp. Spacing reads balanced in the sample text, producing an even rhythm across mixed-case and numerals.
It suits user interfaces and product typography where a clear, contemporary voice is needed, and it also performs well in editorial layouts for subheads, pull quotes, and short-to-medium passages. The forward slant makes it useful for emphasis in branding, campaign graphics, and directional signage where a sense of motion is helpful.
The overall tone is modern and approachable, combining a utilitarian sans structure with a lively forward slant. It feels contemporary and efficient rather than decorative, with a subtle friendliness coming from the rounded forms and open shapes.
The design appears intended as a versatile italicized sans for everyday communication, offering clear readability with a modern, slightly energetic stance. Its open forms and restrained detailing suggest a focus on practical legibility across a range of sizes and contexts.
Uppercase forms are straightforward and geometric-leaning, while lowercase shapes maintain clarity with simple joins and minimal calligraphic influence. Numerals match the text color well and sit comfortably alongside letters, supporting cohesive editorial and interface use.