Sans Normal Ohbut 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra and 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, straightforward, modern, solid, impact, approachability, clarity, modernity, simplicity, rounded, geometric, blocky, open, clean.
A heavy, rounded sans with smooth, geometric curves and largely uniform stroke weight. The proportions are broad and stable, with generous counters and open apertures that keep forms readable at large sizes. Terminals are mostly squared-off or softly rounded, and the overall rhythm feels even and grounded, with compact joins and minimal modulation. Numerals follow the same sturdy construction, emphasizing simple, high-impact silhouettes.
This font performs best in display roles where impact and quick legibility matter, such as headlines, posters, brand marks, packaging, and short UI or signage copy. Its broad, sturdy shapes also make it useful for emphasis in editorial layouts and promotional materials.
The tone is direct and approachable, combining a contemporary, utilitarian clarity with a friendly softness from its rounded geometry. It reads as confident and attention-getting without feeling sharp or aggressive, making it well suited to bold, upbeat messaging.
The design appears intended to deliver a contemporary, high-impact sans that stays friendly through rounded, geometric construction. It prioritizes bold presence and clarity in short-to-medium text, aiming for a versatile display voice that feels modern and accessible.
In text, the weight and width create strong color and presence, with consistent spacing and clear differentiation between characters. The round letters and large interior spaces help prevent dark spots, while the overall shapes remain compact and logo-like.