Sans Normal Nugur 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'Pluto Sans' by HVD Fonts, and 'Cannon' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, impact, clarity, approachability, modernity, display, geometric, rounded, compact, blocky, high impact.
A heavy, geometric sans with broad proportions and smoothly rounded bowls. Strokes are uniform and dense, with large counters that keep shapes open despite the weight. Terminals are mostly square-cut, while curves are clean and circular, producing a crisp but approachable texture. The lowercase shows single-storey forms (notably a and g) and short, sturdy extenders, giving lines a compact, stable rhythm. Numerals are robust and simplified, matching the letterforms’ wide, headline-oriented construction.
Best suited to display settings where impact and legibility are needed at a glance, such as headlines, posters, storefront/signage, packaging, and brand marks. It can work for short UI labels or calls-to-action when a bold, friendly presence is desired, but its density is primarily optimized for larger sizes.
The overall tone is assertive and contemporary, with a friendly, approachable softness coming from the rounded geometry. Its mass and width read as energetic and promotional, leaning more toward bold, upbeat communication than formal or editorial nuance.
Designed to deliver maximum visual presence with simple, geometric construction: wide letterforms, open counters, and consistent stroke weight for clear recognition and strong graphic punch. The rounded shapes temper the heaviness, aiming for an inviting, modern display voice rather than a purely industrial feel.
Round letters like O/C/G and the bowls in B/P/R are strongly circular, and joins are kept simple and direct for a clean silhouette. The uppercase and lowercase share consistent weight and curve logic, creating an even, solid color in text. The dot on i/j is squared and prominent, reinforcing the blocky, graphic character.