Sans Normal Durad 3 is a light, very wide, low contrast, upright, tall x-height font.
Keywords: display, headlines, branding, ui, signage, modern, clean, friendly, minimal, tech, clarity, modernity, approachability, simplicity, spaciousness, rounded, open apertures, monoline, airy, geometric.
A monoline sans with a pronounced horizontal spread and generous internal space. Curves are built from smooth, near-circular bowls and rounded terminals, while straight strokes stay even and crisp, giving the design a clean, engineered rhythm. The lowercase shows a notably large x-height with short ascenders/descenders, helping forms like a, e, and s read clearly at smaller sizes. Numerals follow the same rounded logic, with open, flowing shapes and consistent stroke behavior across the set.
Best suited to headlines, short paragraphs, and on-screen UI where a broad, open texture and rounded geometry help clarity. It also fits branding and packaging that want a contemporary, friendly voice, and can work well for signage where generous counters aid distance legibility.
The overall tone feels modern and approachable—sleek enough for contemporary interfaces, yet softened by rounded shapes and open counters. Its wide stance and calm, even strokes give it an airy, unfussy presence that reads as friendly and straightforward rather than sharp or formal.
The design appears intended to deliver a contemporary geometric sans optimized for clear, relaxed reading and a spacious visual footprint. By combining wide proportions with rounded construction and consistent stroke weight, it aims for versatility across digital and print settings while maintaining a distinct, modern personality.
Spacing appears comfortable and slightly expansive, reinforcing the wide, open look in text. Round letters (O, C, G, Q) maintain consistent curvature, while diagonals (V, W, X, Y) are clean and balanced, supporting a stable, neutral texture across lines.