Sans Normal Durat 1 is a light, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, ui display, signage, modern, clean, friendly, open, tech, spaciousness, clarity, modernity, approachability, geometric, monoline, rounded, airy, spacious.
A monoline sans with strongly expanded proportions and generous spacing that creates a broad, horizontal rhythm. Curves are smooth and geometric, with circular counters and softened joins, while terminals read as clean and largely squared-off rather than calligraphic. Uppercase forms feel roomy and stable, with wide bowls and open apertures; lowercase maintains a similarly open construction with simple, single-storey forms where expected. Numerals follow the same geometric logic, with wide, even strokes and clear interior space.
Best suited to headlines, brand marks, posters, and editorial display where its expanded width can be used as a distinctive visual feature. It can also work for UI titles, navigation, and signage when layouts allow for extra horizontal space and a clean, open texture is desired.
The overall tone is contemporary and approachable, combining a technical, engineered clarity with a relaxed, friendly openness. Its wide stance and rounded geometry give it a calm, breathable presence that feels confident without becoming aggressive.
The design appears intended to deliver a contemporary geometric sans voice with an intentionally broad footprint, emphasizing openness, clarity, and a smooth, modern texture for display-driven typography.
At text sizes the expansive width noticeably increases line length and reduces perceived density, making it particularly striking in short lines and spacious layouts. The consistent stroke treatment keeps the texture even, while the large counters help maintain legibility in display settings.