Sans Normal Efkej 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, branding, ui text, advertising, packaging, modern, clean, friendly, calm, airy, readability, modernity, emphasis, versatility, clarity, humanist, rounded, open, smooth, crisp.
This typeface is a slanted sans with smooth, low-contrast strokes and gently rounded joins. Curves are built from broad arcs and near-circular bowls, while terminals tend to be clean and slightly softened rather than sharp. Proportions feel balanced and readable, with open apertures (notably in forms like C, S, e, and a) and straightforward, uncluttered construction across the alphabet. Numerals follow the same calm rhythm, with simple, legible shapes and consistent stroke behavior.
It suits editorial layouts, marketing copy, and brand systems that want a modern sans voice with added motion from the slant. The clean shapes and open counters also make it a practical choice for interface text, product packaging, and short-to-medium passages where clarity and a refined tone are needed.
The overall tone is contemporary and approachable, combining a polished, editorial feel with an easygoing informality from the slant and rounded shapes. It reads as quiet and confident rather than loud, lending a smooth, fluent cadence to longer lines of text.
The design appears intended as a versatile, contemporary italic sans that stays highly readable while adding a sense of speed and emphasis. Its rounded geometry and restrained detailing suggest a focus on broad usability—comfortable in both display sizes and running text—without becoming overly stylized.
The italics are clearly drawn rather than mechanically skewed: the letterforms maintain stable curves and proportions, and the slant feels integrated into the design. Spacing appears even in the sample text, supporting continuous reading and giving paragraphs a light, breathable texture.