Sans Normal Abmoy 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Rabon Grotesk' by 38-lineart, 'Mollen' by Eko Bimantara, 'Clear Sans Screen' and 'Clear Sans Text' by Positype, 'Neue Reman Gt' by Propertype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, technical docs, modern, clean, technical, efficient, neutral, clarity, emphasis, modernity, system use, efficiency, oblique, geometric, rounded, crisp, streamlined.
A clean oblique sans with largely geometric construction and smooth, round curves. Strokes stay even and consistent, with crisp terminals and minimal modulation, giving the letters a steady rhythm. Uppercase forms are straightforward and open, while lowercase shapes remain compact and legible, with single-storey forms where expected and simple, uncluttered joins. Numerals follow the same streamlined logic, reading clearly with balanced proportions and a slightly engineered feel.
Works well for interface copy, captions, and general editorial text where a clean italic voice is needed without sacrificing readability. It can also support modern branding systems and wayfinding/signage that benefit from a streamlined, forward-leaning tone, and it suits technical or corporate materials that call for a crisp, unobtrusive typographic color.
The overall tone is modern and matter-of-fact, with an efficient, contemporary slant that suggests speed and clarity rather than personality-driven expressiveness. It feels neutral and technical, suitable for information-forward layouts where a subtle sense of motion is helpful.
Likely designed as a practical oblique sans focused on clarity and consistency, offering a modern slanted companion for emphasis within a system while maintaining a restrained, geometric look.
The slant is consistent across letters and figures, and the family of shapes leans on circles and ellipses for counters and bowls, keeping the texture even in longer passages. Spacing appears comfortable in running text, producing a smooth, continuous line without sharp calligraphic artifacts.