Print Pemad 2 is a bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, packaging, posters, children's books, greeting cards, playful, friendly, whimsical, casual, storybook, handmade feel, playful display, casual warmth, storybook tone, rounded, brushy, inked, bouncy, organic.
A lively hand-drawn print with rounded forms and visibly brush-like stroke behavior. Strokes show pronounced thick–thin modulation with tapered entries and exits, giving many terminals a soft, inked finish. Proportions are intentionally irregular and slightly bouncy, with variable character widths and a gently uneven baseline feel that reads as human-made rather than mechanical. Counters are generally open and generous, while curves (O, C, S) are smooth and inflated, contrasted by occasional sharp joins and narrow stems in letters like I, J, and t.
Best suited to short-to-medium copy where personality matters: headlines, posters, packaging, and illustrated or kid-oriented materials. The high contrast and lively shapes can become busy at very small sizes, but they read strongly in titles, pull quotes, labels, and branding moments that benefit from a friendly handmade voice.
The overall tone is cheerful and approachable, with a whimsical, storybook energy. Its imperfect rhythm and soft terminals communicate warmth and informality, making it feel conversational and a bit mischievous rather than polished or corporate.
The design appears intended to emulate confident marker or brush lettering in a clean, unconnected print style. It prioritizes charm and expressiveness through stroke modulation and irregular rhythm while keeping letterforms familiar enough for straightforward readability.
Capitals are expressive and display-like, while the lowercase maintains a simpler, readable structure that still keeps the hand-rendered character. Numerals follow the same brushy logic, mixing rounded bowls with occasional narrow strokes and tapered ends, which helps the set feel cohesive in headings and short text.