Sans Normal Sugim 4 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, confident, approachable, playful, display impact, friendly tone, clear readability, retro modernity, rounded, soft terminals, open counters, geometric, sturdy.
A heavy, rounded sans with smooth curves and clear geometric construction. Strokes show noticeable modulation, with thicker verticals and lighter joining strokes, giving letters a crisp rhythm without feeling sharp. Terminals are softly finished, bowls are generously rounded, and counters stay open for a compact but readable silhouette. Uppercase proportions are broad and steady, while lowercase forms are simple and sturdy with single-storey shapes and minimal detailing.
This font performs best in display contexts where its weight and rounded construction can carry personality—headlines, posters, brand marks, packaging, and short signage copy. It can also work for brief UI labels or callouts when a friendly, assertive tone is desired.
The overall tone feels friendly and upbeat, with a subtle retro flavor driven by the rounded geometry and confident weight. It reads as informal but composed, projecting warmth and clarity rather than strict neutrality.
The design appears intended to combine robust display impact with approachable, rounded shapes and clean readability. Its moderated contrast and open counters suggest a goal of staying crisp at a range of sizes while retaining a distinctive, slightly retro character.
Numerals are strong and highly legible, with distinctive curved forms that match the rounded letter construction. Diacritics and punctuation shown (such as dots and question mark) follow the same soft, weighty style, helping maintain consistency in text settings.