Serif Normal Pomag 7 is a very bold, wide, very high contrast, upright, normal x-height font visually similar to 'Albra' by BumbumType, 'Magnivera' by Eko Bimantara, 'Mafra' and 'Mafra Deck' by Monotype, and 'Blacker Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, book covers, branding, packaging, dramatic, regal, vintage, editorial, formal, display impact, classic tone, luxury feel, heritage style, headline clarity, ball terminals, bracketed serifs, flared strokes, teardrop counters, calligraphic.
A bold, high-contrast serif with strongly bracketed, flaring serifs and sculpted, calligraphic curves. Strokes show pronounced thick–thin modulation, with rounded joins and teardrop-like counters that give many letters a softly carved, ink-trap-adjacent feel without becoming angular. Uppercase forms are broad and stately with prominent horizontal serifs, while lowercase maintains a sturdy rhythm with rounded bowls and distinctive ball terminals (notably in letters like a, c, f, and y). Numerals are weighty and traditional, with curved, swelling forms that match the text’s chiseled, display-forward texture.
Best suited to headlines and short text where its dramatic contrast and sculptural serifs can carry personality—such as editorial titling, book and album covers, cultural posters, premium packaging, and brand marks. In longer settings it creates a dark, assertive typographic color, making it most effective when paired with generous spacing and supportive secondary text.
The overall tone is theatrical and authoritative, with a classic, old-world presence that reads as luxurious and ceremonial. Its strong contrast and flared serifs suggest heritage printing and headline typography, lending a sense of tradition, gravitas, and curated sophistication.
The font appears designed to deliver a classic serif voice with heightened contrast and ornamental terminal shaping, aiming for strong shelf impact and a recognizable, heritage-inflected character. It prioritizes expressive silhouettes and a luxurious, print-like texture for display-led typography.
The design emphasizes bold silhouettes over fine detail, producing a dense, rhythmic color in paragraphs while retaining crisp letter identities through sharp serifs and exaggerated modulation. Curved letters (C, G, S) lean into swelling terminals and tapered transitions, contributing to a lively, stylized texture.