Serif Normal Poloh 7 is a very bold, wide, very high contrast, upright, normal x-height font visually similar to 'Aman' by Blaze Type and 'Horsham Serial' by SoftMaker (names referenced only for comparison).
Keywords: headlines, editorial, posters, book covers, branding, authoritative, classic, formal, dramatic, impactful serif, classic authority, editorial voice, decorative restraint, bracketed, ball terminals, swashy, ink-trapless, sturdy.
A heavy, high-contrast serif with sharply defined thick–thin transitions and crisp, bracketed serifs. The letterforms are broadly proportioned with ample interior space, giving counters room to breathe despite the strong overall color. Terminals often finish in rounded, ball-like shapes, and several lowercase forms show a slightly calligraphic sweep (notably in curves and angled joins), adding movement to an otherwise steady, upright rhythm. Numerals and capitals read solid and weighty, with pronounced vertical stress and clear, traditional construction.
Best suited to headlines, deck copy, pull quotes, posters, and cover typography where a strong serif voice is desired. It can also serve branding and packaging that benefits from a classic, authoritative tone, and works well for short passages when set with comfortable spacing.
The font projects a confident, old-world formality with a theatrical edge. Its bold presence and refined contrast feel editorial and institutional, suggesting tradition, authority, and a touch of ornament without tipping into overt display gimmickry.
The design appears intended to deliver a traditional serif reading style scaled up for impact: wide, high-contrast forms with crisp serifs for clarity, plus subtle calligraphic touches to keep the texture lively. It aims to balance classic editorial credibility with bold, attention-grabbing presence.
In text settings the dark color dominates quickly, making spacing and line breaks visually important; it excels when given generous leading or used at larger sizes. The ball terminals and sharp serifs create distinctive word shapes, while the wide proportions help maintain legibility in dense, bold compositions.