Sans Rounded Pufi 2 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, approachable, playful, relaxed, approachability, informality, handwritten feel, friendly branding, display clarity, rounded, soft, handwritten, bouncy, informal.
A rounded, slanted sans with soft terminals and gently swelling curves that keep the texture smooth and even. Strokes are low-contrast and consistently weighted, with a slightly bouncy baseline feel created by asymmetric, handwritten-like joins and varied internal shapes. Counters are open and generous, and the overall proportions read on the broad side, giving letters room to breathe and improving legibility at display sizes. The lowercase shows lively, simplified forms (single-storey a and g), while numerals are similarly rounded and friendly, with clear differentiation and minimal angularity.
Works well for friendly branding, packaging, and promotional materials where a personable voice is desired. The rounded, handwritten energy makes it a strong choice for posters, social media graphics, and short headlines, and it can also handle brief text passages when set with ample leading. It pairs naturally with clean, neutral sans fonts for supporting copy.
The font conveys a warm, easygoing tone—more conversational than formal—suggesting friendliness and approachability. Its rounded shapes and consistent slant evoke quick marker or brush-pen lettering, producing a playful, human rhythm without becoming messy. Overall it feels upbeat and inviting, suitable for lighthearted messaging.
The design appears intended to deliver an informal, handwritten impression in a clean, repeatable sans structure. By combining rounded terminals, open counters, and a consistent slant, it aims to feel human and approachable while staying legible and polished for everyday display use.
The italic angle is built into the design rather than applied mechanically, with curved strokes and diagonals maintaining smooth continuity. Uppercase forms remain simple and open, while distinctive shapes like the looped descender on q and the relaxed, curved arms in letters like k and r add personality. Spacing appears comfortable, supporting readability in short paragraphs and headlines alike.