Sans Normal Kedub 22 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bronkoh' by Brink, 'Flexo' and 'Flexo Soft' by Durotype, 'Mollen' by Eko Bimantara, 'Belle Sans' by Park Street Studio, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, contemporary, assertive, friendly, impact, motion, legibility, modernity, emphasis, slanted, rounded, compact, smooth, geometric.
A slanted sans with substantial, even stroke weight and smoothly rounded curves. The forms lean consistently to the right, with broad, open counters (notably in C, O, Q, and e) and gently sheared terminals that read cleanly at display sizes. Proportions feel compact and sturdy, with circular/elliptical construction in rounds and a straightforward, minimal-detail approach across the alphabet and numerals.
Best suited for headlines, posters, short-form advertising, and branding where a slanted, high-impact sans can carry the message. It also fits sports and fitness identities, packaging callouts, and UI/marketing banners that need emphatic emphasis more than long-form reading comfort.
The overall tone is energetic and forward-moving, combining a sporty urgency with an approachable, modern friendliness. Its heavy presence and consistent slant give it a confident, emphatic voice suited to punchy messaging.
The design appears intended to deliver a strong, modern sans voice with a built-in sense of motion through its consistent slant and solid, rounded construction. It prioritizes immediate readability and impact, using simplified geometry and open counters to stay clear and contemporary.
Uppercase shapes are simple and strong, with rounded bowls on B/P/R and a clear, uncluttered G. Lowercase maintains the same smooth geometry; the single-storey a and g and the broad, rounded e reinforce a contemporary feel. Numerals are similarly robust and highly legible, with round, full shapes in 0/8/9 and straightforward, compact construction in 1–7.