Sans Normal Limut 7 is a bold, normal width, low contrast, italic, tall x-height font visually similar to 'Mute' by Indian Type Foundry; 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype; 'Akwe Pro' by ROHH; 'Modal' by Schriftlabor; 'Quercus Sans' by Storm Type Foundry; 'NuOrder' by The Northern Block; and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, assertive, dynamic, modern, energetic, impact, motion, emphasis, modernity, clarity, slanted, clean, compact, smooth, roundish.
A heavy, slanted sans with rounded, smoothly contoured strokes and a largely monoline feel. The forms are compact and sturdy, with broad curves (notably in O, C, and G) and firm, straight terminals that keep the texture crisp. Counters are moderately open for the weight, and the overall spacing creates a tight, forward-leaning rhythm suited to large sizes. Numerals follow the same robust, simplified construction, reading clearly with minimal internal detail.
Best suited to headlines, posters, and short display copy where the strong weight and slant can carry impact. It works well for branding and packaging that needs a modern, energetic voice, and it can also serve in sports- and action-oriented graphics. For longer text, it will be more comfortable at larger sizes with generous line spacing due to its dense color.
The overall tone is fast, confident, and contemporary, with a forward-tilting stance that suggests motion and urgency. Its strong silhouettes and clean curves give it a punchy, no-nonsense voice that can feel sporty and promotional without becoming decorative.
The design appears aimed at delivering a bold, forward-moving sans for display settings—combining sturdy, rounded construction with a pronounced slant to add speed and emphasis while keeping letterforms clean and highly legible at headline sizes.
Uppercase shapes maintain consistent width and weight, while the lowercase shows slightly more variation in character widths and a lively slant-driven cadence. Round letters stay quite circular, and diagonals (like V, W, X, Y) are thick and emphatic, reinforcing the energetic texture.