Sans Normal Nubew 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FF Infra' by FontFont, 'Afical' by Formatype Foundry, 'Urania' by Hoftype, and 'Goga' by Narrow Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, playful, friendly, modern, punchy, impact, approachability, modern clarity, headline strength, rounded, heavy, chunky, soft corners, compact joins.
A heavy, rounded sans with generous curves and compact internal spaces. Strokes are consistently thick with smooth, circular bowls and softly eased corners, creating a sturdy, blocky silhouette without sharp detailing. The lowercase is lively and somewhat condensed in its counters, with single-storey forms where expected (notably the “a” and “g”), and a simple, straight-backed “r.” Numerals follow the same robust construction, with broad, open shapes and even, stable widths suited to impactful setting.
This font performs best in display contexts such as headlines, posters, logos, packaging, and bold signage where its mass and rounded construction can carry the message. It can also work for short UI labels or calls-to-action when a friendly, high-impact tone is desired, especially with ample spacing and generous line-height.
The overall tone is friendly and assertive—big, warm shapes that feel approachable rather than severe. Its bouncy proportions and rounded geometry lend a casual, contemporary voice that reads as upbeat and confident, making it well suited to attention-grabbing messages.
The design appears intended to deliver maximum presence with a welcoming, rounded voice—favoring simple, geometric construction and thick strokes for instant legibility and strong visual impact. Its forms prioritize bold clarity and a contemporary feel over delicate detail, making it a pragmatic choice for modern display typography.
At larger sizes the rounded terminals and circular counters become a key part of the personality, while in dense text the tight apertures and heavy weight emphasize rhythm and texture over fine detail. The design maintains a consistent, geometric logic across caps, lowercase, and figures, helping it feel cohesive in headlines and short statements.