Sans Other Diluh 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe and 'Pragmatica' by ParaType (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, merchandise, grunge, industrial, street, add texture, signal toughness, create impact, stencil-like, distressed, chunky, blunt, rugged.
A heavy, blocky sans with broad, compact letterforms and a strong, even color on the line. The design is built from simple geometric masses—straight stems, flat terminals, and rounded counters—then interrupted by irregular “bite” cutouts and internal voids that read like chipped paint or eroded ink. Curves are sturdy and circular (notably in C, O, and numerals), while diagonals (V, W, X, Z) remain thick and stable. The distress pattern is consistent across uppercase, lowercase, and figures, creating a deliberate worn texture rather than random noise.
Best suited for large-scale display work such as posters, event graphics, apparel, and bold branding where the distressed texture can be appreciated. It also fits packaging and labels that aim for a rugged, handcrafted or industrial aesthetic, and works well for short, high-contrast headline lines.
The overall tone is rough, tough, and utilitarian, evoking stenciled signage, DIY printing, and worn industrial markings. Its distressed texture adds a gritty, tactile presence that feels energetic and slightly rebellious, suited to designs that want impact over refinement.
The font appears intended to deliver maximum visual impact with a purposeful worn finish, combining a straightforward sans foundation with a consistent distressed treatment to suggest age, abrasion, and analog printing artifacts.
The strong weight and compact proportions make it highly attention-grabbing, but the interior distress can reduce clarity at small sizes, especially in tight counters like e, a, and 8. Figures are bold and poster-friendly, with the same chipped detailing integrated into their bowls and apertures.