Sans Faceted Asvy 2 is a very bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Bio Sans' by Dharma Type, 'Knockout' by Hoefler & Co., and 'News Gothic No. 2' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, signage, apparel graphics, sporty, industrial, assertive, retro, impact, ruggedness, geometric stylization, display clarity, octagonal, chamfered, blocky, stencil-like, geometric.
A heavy, block-built sans with sharply chamfered corners and faceted, planar cuts that replace most curves with angled geometry. Strokes are uniform and compact, with broad shoulders and squared terminals, producing a dense, high-impact texture in text. Counters tend toward octagonal shapes, and the lowercase maintains a tall x-height with simplified, sturdy forms. Overall spacing reads tight-to-moderate, emphasizing solid silhouettes and clear, angular rhythm across caps, lowercase, and numerals.
Best suited to display settings where strong silhouettes and angular detail can read clearly—headlines, posters, sports branding, and impactful packaging or merchandise. It also works well for wayfinding or bold labels where a rugged, industrial voice is desired, and for short text blocks that benefit from a compact, emphatic texture.
The faceted construction and condensed, punchy silhouettes give the font a sporty, no-nonsense tone. It feels utilitarian and rugged, with a retro-industrial edge reminiscent of athletic lettering and hard-surface signage. The overall impression is confident and emphatic rather than delicate or conversational.
The design appears intended to translate classic block lettering into a modern, faceted geometry, prioritizing impact and immediate legibility. By standardizing chamfers and replacing curves with planar cuts, it creates a cohesive, hard-edged system that feels engineered for bold messaging and branded display.
Angular cut-ins create distinctive notches and wedges that help differentiate similar shapes while reinforcing the octagonal theme. Numerals match the same chamfer logic, staying bold and highly legible at display sizes, though the dense massing can feel forceful in long paragraphs.