Sans Normal Bokag 17 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'Seitu' by FSD, 'Morandi' by Monotype, and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: ui text, signage, headlines, body text, presentations, modern, neutral, clean, friendly, legibility, clarity, versatility, utility, open apertures, rounded bowls, even rhythm, crisp terminals, geometric.
A clean sans with broadly circular curves and straight-sided stems, giving it a quietly geometric construction. Strokes are even and consistent, with crisp, mostly square terminals and smooth joins that keep counters clear. Uppercase forms read sturdy and straightforward, while lowercase maintains a compact, functional texture with rounded bowls and open apertures that hold up well in text. Numerals are simple and familiar, matching the same restrained, uniform stroke behavior for a cohesive overall color.
It performs well in UI and product contexts where clean, reliable letterforms are needed, and it scales comfortably from labels and navigation to larger headlines. The even texture and open counters also make it a solid choice for body copy in brochures, reports, and presentation materials, as well as straightforward signage.
The tone is modern and neutral, projecting clarity and approachability rather than personality-driven flair. Its balanced shapes and unembellished detailing feel practical and contemporary, suitable for interfaces and everyday communication.
The design appears intended as a general-purpose, contemporary sans that prioritizes legibility and visual neutrality. Its geometric-leaning construction and consistent stroke logic suggest an aim for clarity, predictability, and easy integration into modern layouts.
Letterforms emphasize clarity through generous counters and restrained detailing, producing a steady rhythm across mixed-case settings. The overall impression is orderly and consistent, with curves that feel smoothly drawn and proportions that remain stable across the alphabet and figures.