Sans Normal Vunis 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Helvetica Now' by Monotype and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, approachable, modern, playful, confident, approachability, impact, clarity, brand voice, modernity, rounded, soft terminals, monoline, compact, sturdy.
A heavy, rounded sans with monoline strokes and softly squared curves throughout. Corners and joins are noticeably eased, giving forms a cushioned, geometric feel while maintaining clear, simple construction. Counters are open and fairly generous for the weight, and proportions read compact with broad shoulders and sturdy verticals. The lowercase uses straightforward, single-storey shapes and a short, clean t, keeping the texture even in continuous text; numerals match the same rounded, solid rhythm.
Best suited to headlines, logotypes, packaging, and signage where a strong, friendly voice is needed. It also works well for UI banners, social graphics, and short blocks of copy that benefit from a compact, high-impact sans.
The overall tone is friendly and accessible, with a modern, slightly playful warmth driven by the rounded geometry and softened edges. Its confident, substantial weight makes it feel direct and upbeat rather than technical or delicate.
The design appears intended to deliver a sturdy, contemporary sans that stays approachable through rounded detailing. It aims for clear legibility at display sizes while creating a distinctive, soft-edged silhouette for brand-forward typography.
In text, the font produces a dense, high-impact gray with consistent spacing and steady rhythm. Rounded terminals help prevent the weight from feeling harsh, making it suitable for bold display settings while remaining readable in short passages.