Sans Normal Vudoz 3 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe; 'Artegra Sans', 'Artegra Soft', and 'Dexa Pro' by Artegra; 'Classic Grotesque' by Monotype; 'Otoiwo Grotesk' by Pepper Type; and 'Body' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, punchy, playful, retro, casual, high impact, compact display, approachable tone, retro flavor, rounded, compact, soft terminals, chunky, sturdy.
A compact, heavy sans with broadly rounded corners and softly squared curves that give the letters a molded, blocky feel. Strokes are thick and even, with minimal modulation, and counters are relatively tight, especially in rounded letters and numerals. The overall silhouette is slightly condensed with simplified joins and terminals, producing strong, high-impact word shapes without sharp edges.
Best suited to headlines and short display lines where a dense, attention-grabbing texture is helpful. It can work well for branding, packaging, signage, and promotional graphics that benefit from a friendly, retro-leaning bold presence.
The tone is approachable and upbeat, with a subtly retro, sign-painting sensibility. Its rounded corners and dense color create a friendly boldness that reads as casual and energetic rather than formal or technical.
The design appears intended to provide maximum impact in a compact width while staying approachable through rounded geometry and simplified construction. It prioritizes strong, consistent texture and legible, uncomplicated shapes for bold display typography.
Uppercase forms look straightforward and sturdy, while the lowercase introduces more personality through single-storey structures and rounded punctuation-like details (e.g., the dot on i/j). Numerals share the same soft, compact construction, maintaining a consistent dark texture across mixed text.