Sans Normal Uhgew 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Neue Frutiger Arabic', 'Neue Frutiger Devanagari', 'Neue Frutiger Georgian', 'Neue Frutiger Hebrew', 'Neue Frutiger Tamil', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype and 'Neue Frutiger World' by Monotype (names referenced only for comparison).
Keywords: headlines, signage, posters, branding, ui labels, modern, friendly, confident, clean, neutral, versatility, clarity, legibility, modern utility, geometric, rounded, crisp, even, open.
A clean sans with geometric construction and generously rounded curves. Strokes are sturdy and consistent, with smooth joins and minimal modulation, producing an even, stable rhythm across words. Counters are open and fairly circular, and terminals are predominantly straight-cut, giving the letterforms a crisp edge while retaining a soft overall silhouette. The lowercase feels compact and practical, while the uppercase reads broad and solid, with clear, straightforward proportions.
This font performs well in headlines, posters, and signage where a strong, clean silhouette is important. It also suits branding systems and interface labels that need a neutral, contemporary sans with easy readability and consistent word shape.
The tone is modern and approachable, projecting clarity and confidence without feeling technical or austere. Its round forms and steady color create a friendly, dependable voice suited to everyday communication and contemporary branding.
The design appears intended as a versatile, general-purpose sans that emphasizes geometric clarity and robust legibility. Its restrained detailing and rounded structure suggest a goal of delivering a contemporary look that remains broadly usable across display and everyday text applications.
The figures appear clean and highly legible with simple, unembellished shapes that align visually with the alphabet. The overall texture in paragraph settings is dark and uniform, helping headlines and short blocks of copy hold presence and coherence.