Sans Normal Okdow 16 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Frutiger', 'Neue Frutiger Arabic', 'Neue Frutiger Cyrillic', 'Neue Frutiger Georgian', 'Neue Frutiger Hebrew', 'Neue Frutiger Paneuropean', 'Neue Frutiger Tamil', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype and 'Neue Frutiger World' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, ui labels, signage, posters, modern, neutral, straightforward, confident, practical, clarity, impact, utility, versatility, legibility, clean, open counters, rounded bowls, compact, geometric-leaning.
This is a clean sans with sturdy, even stroke weight and smooth, rounded bowls. Proportions are balanced and fairly compact, with generous internal counters that help keep letters open at display sizes. Terminals are mostly blunt and clean, and curves connect with simple, functional joins, creating an overall steady rhythm. The numeral set matches the letterforms in weight and openness, supporting consistent texture across mixed content.
Well suited to headlines, subheads, UI labels, and brand systems that need a clear, contemporary sans presence. It can work effectively in posters, packaging, and signage where strong letterforms and quick recognition are important. For long-form text, it is likely best used at comfortable sizes and with adequate spacing to maintain an even, readable texture.
The font projects a straightforward, contemporary tone with a confident, no-nonsense voice. Its calm, neutral shapes feel practical and businesslike rather than expressive or decorative. Overall it reads as dependable and modern, with a friendly edge coming from its rounded curves.
The design appears intended to deliver clear, high-impact typography with minimal stylistic noise. Its consistent stroke behavior and uncomplicated construction suggest a focus on dependable readability and a controlled, contemporary look that works across a range of messaging.
Letterforms show broadly rounded geometry with minimal modulation, giving a stable, even color in words. The sample text demonstrates good word-shape continuity and consistent weight across capitals, lowercase, and figures.